Water. It's necessary to sustain life, but to many Casual Dining restaurant chains it contributes to a dull dining experience for the customer. Many customers choose tap water not because they enjoy it, but because it is what they always have drunk in the past. In response, some restaurant chains are implementing programs to help train crews to sell alternative choices to tap water, like soft drinks and non-carbonated beverages, with the goal of increasing overall guest satisfaction. Because of its own successful campaign against water, The Olive Garden® has recently sent a powerful message to the entire restaurant industry - less water and more beverage choices mean happier customers. Olive Garden restaurants, like many other Casual Dining locations, were facing a high water incidence rate. They wanted their restaurant crews to emphasize the broad array of alternative beverage selections available, with the hope of reducing tap water incidence. Olive Garden's goal was to influence customers to abandon their default choice of tap water and experience other beverage choices to improve their dining experience. The Olive Garden asked Coca-Cola USA-Fountain (CCUSA-Fountain) to help them create their beverage plan. CCUSA-Fountain stepped up to the plate and suggested a tap water reduction program named H2NO.       Next Page >>