The author of a certain gardening book wrote that even if home buyers are gardeners, they rarely check the quality of the soil in houses they tour. The implication is that, though soil quality is important to them, it does not enter their collective radar screens as an appropriate criterion for home selection. This observation has stuck with me, and I think it may extend to another domain: street names.
A great street name, in my opinion, meets three criteria:
- It sounds pleasant,
- people on the telephone already know how to spell it, and
- it is under 20 characters long.
Let’s start with point 3. Take the USPS Postal Store. As they are, after all, the postal service, it is important to them to be on the cutting edge of street address technology. To wit, when you enter a street address into their text field, their program does not blindly accept it. The USPS Postal Store checks to make sure that the street you name exists in your town. Reasonable, in principle. But the text field is set to a maximum length of thirty characters. My private mail box is on “Avenida de los Arboles”; with the numerical portion prepended and my mailbox number appended, this does not fit in the field. I cannot leave off either numerical portion, of course. And I cannot shorten the street name to “Ave. Arboles”, for instance, because I will be told that this street does not exist. This is not the only online store at which this has occurred. My solution has been to save a local copy of the web page, fix the script address in the <FORM> tag to point at a fully-qualified URL rather than a relative URL, and submit from this page. I am not sure how many customers of the Postal Store could do this. So, “Avenida de los Arboles” is out as a good street name.
Now for point 2: Prior to my current residence I lived on “Calle Quebracho” (my bastardized American pronunciation rendered this as KIE-aye keh-BRAH-cho.) I never found someone on the other end of the telephone who knew how to spell this without instruction. And a significant subset proceeded to ask me, “OK, is it ’street’, ‘road’, or ‘avenue’?” Even my current street, the somewhat pompously-named “White Ridge Place”, causes its share of confusion. If I pronounce ‘white’ with a proper, aspirated, unvoiced ‘wh’, Americans inevitably hear “light”. This happens to my wife as well. I know that if I were to pronounce ‘white’ as WYE-it, with an appropriate drawl, they would understand what I was saying, but I am not going to do this (just like I will not say kwuh-BEK and chwenty to appease the IBM ViaVoice engine at work.) This might be foolish; refusing to bow to this is certainly not the most efficient way of doing things. But even if I communicate “white”, there is no way to tell over the telephone whether the street is “White Ridge Place” or “Whiteridge Place”.
Point 1 is the least tangible. In my area, there are many streets with names that I like: “Chaucer”, “Shakespeare”, “Lost Hills”, “Whim”, and “Falling Star”, to name a few. But how do they fare against the other two points? “Whim” is definitely out; it causes the “White Ridge” problems, just at a greater magnitude. “Chaucer” is likewise out because I doubt many American telephone operators could spell it (I know this might sound patronizing and elitist, but I’m pretty sure it’s true. My faith in their abilities has been weakened by, among other things, the number of ways they have discovered to misspell ‘Joshua’.) “Shakespeare” might be almost as bad. Here is a quick look at word frequencies in the AltaVista index:
- shakespeare: 2,691,612
- shakespear: 39,172
- shakespere: 19,674
- shakspeare: 8,800
- shakspere: 3,688
- shaksper: 2,953
- shakspear: 879
- shakesper: 105
- shakespeer: 82
- shakspier: 35
- shakespier: 26
- shakspeer: 17
To be honest, this is better than what I expected it to be, but it is still around three percent. Compare that to the one percent error rate in this list, which I consider to be a very frequently misspelt word:
- massachusetts: 8,710,938
- massachussetts: 42,614
- massachussets: 26,398
- massachusets: 13,691
- masachusetts: 6,363
- masachussetts: 270
- masachussets: 192
- masachusets: 167
At least states get two-letter abbreviations.
In any case, if anyone wants to send me mail, the street is “Avenida de los Arboles”. You can get the details from my online resumé.