“Employee Plus”
We got our annual “Employee Plus” neighborhood discount card at work today, a program so apparently wealthy that they have an Earthlink email address (none of this “our own domain” nonsense!) One local coffee shop advertises itself with the following: “Since 1992 your local alternative to delicious coffee” (none of this “delicious coffee” nonsense!) A dry cleaner proclaims, in the discount booklet, “No gimmicks! No coupons! No discounts!” (none of this… — well, you get the idea.)
If you get tired of the revolting coffee and the non-discounted dry cleaning, you could go to Johnny Rockets, where the gimmick is that their servers “will pour the ketchup for you!”

















